It seems like our English winter will never end and traditionally the months of January to March are when the tour operators launch their annual bid to get you to book your two weeks' holiday abroad.
But recently the travel market is reporting serious changes on how tourists are choosing to holiday.
"People are travelling more often but going away for a shorter period of time, what we're actually seeing in the insurance industry is an increase in the sales of annual travel policies," said Dawn McMullen, Travel Product Development Manager for Norwich Union.